![](https://thebrandpalette.com/wp-content/uploads/2024/07/8813287-1.webp)
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brand identity | packaging design
S Pure
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![](https://thebrandpalette.com/wp-content/uploads/2024/04/Mask-group.png)
Mask group
Brand Promise
Daily Freshness for a Lasting Goodness.
A thorough analysis of the category, consumer behavior, and competition yielded invaluable insights:
It was over used and did not hold its true meaning.
Category
competition
consumer
A brand that believes in a culture of openness, honesty and nothing-to-hide.
![Group-48062dd](https://thebrandpalette.com/wp-content/uploads/2024/07/Group-48062dd.png)
The brand colours were carefully chosen to reflect a earthy, nature based colours to emphasis the brand’s promise of purity.
![](https://thebrandpalette.com/wp-content/uploads/2024/07/Group-48063.webp)
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![](https://thebrandpalette.com/wp-content/uploads/2024/07/Group-48064.webp)
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![](https://thebrandpalette.com/wp-content/uploads/2024/07/Vector.webp)
Vector
packaging design
We designed the packaging to highlight the main flavour profile of each sub-brand while crafting unique visual identities.
“Blush” evokes a whimsical experience, perfect for those seeking a touch of indulgence.
“Tuscany” embodies luxury with a sophisticated design, promising a pampering touch.
“Zapp” uses bold visuals to communicate its unwavering commitment to hygiene.
![](https://thebrandpalette.com/wp-content/uploads/2024/07/9759338-1.webp)
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![](https://thebrandpalette.com/wp-content/uploads/2024/07/Group-48066.webp)
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However, the common thread tying them together was the transparent display of main ingredients, each defined by its percentage.