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As steve jobs once said, “packaging can be a theatre; it can create a story” your packaging is the first thing a shopper notices before making the purchase. So, packaging influences buying decisions. Don’t believe us? Here’s what stats have to say— According to a study, 7 out of 10 people admit that the brand’s packaging influenced their purchasing decision. Just like steve stated, packaging design tells a story, forms a tone and assures a tangible experience for the buyer. Read More

Food is the basic necessity of every human being, as we drive nutrition and energy from it to perform day-to-day activities. Despite being such an essential part of survival, it’s a commodity that can/is easily adulterated, and its quality and safety are majorly overlooked. This rampant food contamination is taking a toll on people’s health. Thus, the food you consume must stand on specific quality standards, be prepared hygienically, and contain nutrient value as expected. Read More

No matter how strongly we want the world to stick by the quote, “never judge the book by its cover”, people do it every day. Yes, it’s true, especially regarding the food they eat. Humans are 90% visual creatures, so it is a fundamental behaviour to get attracted to visuals that appeal to the eyes. You ought to hit all the right points when designing your product packaging. You may be surprised that thousands of food products land on the market yearly, but about 90% fail to survive. Even new ventures backed by big organisations or well-known brands miss hitting the mark.  Read More

 

The FMGC industry is constantly trying to improve its product to match the ever-changing taste of the customer. Also, the competition is high in this industry which keeps businesses on their toes to keep implementing refreshing flavours to their products. But what they often miss out on is upgrading their packaging. Like your product, your packaging needs upgradation from time to time to keep customer interest intact. In fact, changing our food packaging design every season is the easiest yet most creative way to adapt your products according to the changing times and preferences. It does not mean replacing the in-store experience but rather adjusting to future dominance in the online experience.  Read More