We build brands that get picked - not just noticed.
Branding built on strategy. Designed to sell.

Let’s get in touch

Strategy-led identities for F&B,
fashion, personal care & lifestyle

All
F & B
Personal care
Fashion
Health
Lifestyle

REQUEST A QUOTE

Why the Brand Palette

100+

Brands Built
^{Strategic Branding}
500+

Happy Clients
^{Client Centric}
4.9/5

Average Rating
^{100% Customized}
7+

Years of Experience
^{Fast Turnaround}
Strategic Branding

Every brand we built is based on consumer behaviour, category benchmarks and competitor analysis so your product doesn’t just look good, it gets picked up.

100% Customized

No stock designs or shortcuts. Your brand identity is crafted from the ground up—rooted in your category, audience, and unique story that you wish to tell your audience.

Branding that Pays Back

Strong brand identities that help your product or service feel more premium, relevant, and drive better value from its customers.

Client Centric

Collaborate directly with senior designers. From concept routes to logos to brand books, we keep you involved at every stage—ensuring accuracy, clarity, and a seamless handover.

Our Services

Branding

Brand Identity & Mini Brand Book

^{Starting at} ₹ 49,999/-

Research-backed positioning: Category, Consumer & Competition

Multiple concept exploration, then a refined final identity

Logo files + a detailed brand guide you will actually use

100% Advance payment
Start a Project

Packaging

Design (Up to 3 Variants)

^{Starting at} ₹ 24,999/-

Designed to stand out in-store and perform online

Functional, category-appropriate, and distinctly yours

Consistent with your brand identity from day one

100% Advance payment
Start a Project

Website

Design & Development

^{Starting at} ₹ 79,999/-

Clean, conversion-focused design built on your brand identity

Mobile-first, fast, and ready to grow with you

Responsive across every device — desktop, tablet, and mobile,

50% Advance payment
Start a Project

Social Media

Launch Grid

^{Starting at} ₹ 29,999/-

Strategic launch grids for Instagram and Facebook

On-brand visuals aligned to your identity and messaging

Ad creatives designed to stop the scroll and convert

50% Advance payment
Start a Project

How we do it

₀₁
Research &
Strategy

We start with why before we touch how. Your market, your audience, your competitors — we map it all before concept is built.
₀₂
Concept & Visual
Direction

Ideas you can actually choose between. Multiple distinct concept routes, each grounded in your brand story and category positioning.
₀₃
Refinement &
Final Files

Every format you will ever need. Vector, high-res, dark/light variations — delivered clean, organised, and ready for any application.
₀₄
Brand Essentials
& Handover

Your brand, documented for life. A full brand book covering usage, guidelines, and mock-ups — so the brand stays consistent after we hand it

REQUEST A QUOTE

Our Clients

Testimonials

Powerful Brand Strategy

The Brand Palette's niche strengths in marketing and brand positioning, coupled with insightful strategies, have brought tremendous results to our brand.

Lisa Bondar

Founder
ARUNA
Exceptional Concepts

On a startup budget, The Brand Palette delivered exceptional branding concepts that impressed us instantly. We gladly refer them to friends and family!

Sushant Sukhija

Founder
YAMAYOGA
Strength, and Unwavering support

As a fellow woman entrepreneur, I'm incredibly proud to partner with a company that embodies strength, innovation, and unwavering support.I have a special soft spot for them because they understand the unique challenges and triumphs of women in business.

Sakshi Mittal

Director
ELEVEN RICE

About Founders

Sonal Bangia

Sonal Bangia is an experienced branding and design strategist with over a decade of expertise in crafting impactful brand identities. An MBA graduate from Symbiosis, she blends strategic thinking with creative vision. Under her leadership, the agency has successfully partnered with over 90 brands, driving growth for clients and for the agency.
Madhura Yale

With 14+ years of experience in marketing, content, and operations, Madhura Yale co-founded The Brand Palette. Having worked with corporates like Walmart and Mahindra Retail, she brings consumer insight to brand building. At The Brand Palette, she leads a creative team focused on building brands through strong, visual and verbal storytelling.

Get in Touch

What would you like to know

Commonly asked questions...
1. How do you approach the branding process?
  
  Our approach involves thorough research to understand your business, industry, and target audience. We collaborate closely with you to define your brand values, mission, and vision. Then, we develop a comprehensive brand strategy and implement it through design and communication elements.
2. Can you redesign our existing logo and branding materials?
  
  Yes, we specialize in both creating new brands and refreshing existing ones. We can analyze your current branding, understand your goals, and provide a strategic redesign that aligns with your vision.
3. How large is your team?
  
  We have a dedicated team of experienced designers, strategists, and project managers who work collaboratively to bring your brand to life. It’s a team of 15 and we are growing.
4. What is the payment structure for your services?
  
  Our payment structure is tailored to the scope of your project. Typically, we require a 50% percentage upfront, with the remaining balance due upon project completion. We provide detailed payment terms in our proposal.
5. Do you offer ongoing support after the initial branding process?
  
  Yes, we offer ongoing support to ensure that your brand remains consistent and effective. This may include designing new marketing materials, packaging designs, websites and everything that will help launch and build your brand.

How can I help you?

Founders, creators, visionaries- if you’ve got a dream, we’ve got the design magic.
Drop us a line, and let’s make something unforgettable!