We crafted a brand that celebrates the soul of Jaipur - timeless, artful, and alive with stories. A world where every print carries the rhythm of wooden blocks, the warmth of handmade imperfections, and the quiet pride of tradition.
Bagru reimagines heritage for today - blending centuries-old craft with modern design sensibilities to create pieces that feel rooted yet relevant. It’s not just clothing; it’s a canvas of culture, stitched with stories, hues, and heart.
In the small town of Bagru, near Jaipur, lies the birthplace of a timeless tradition we proudly uphold at Bagru Store. Here, heritage meets craftsmanship through the ancient art of block printing, passed down for generations.
Amid a world of fast fashion, Bagru champions sustainability and tradition. Our fabrics are hand-printed using intricate wooden blocks and dyed naturally with elements like plants and minerals, honoring age-old techniques.
Choosing Bagru means embracing a story of artisans, heritage, and a legacy woven into every thread. Each piece is a celebration of tradition, crafted with care and connection to the earth.
Bringing centuries-old Jaipuri printing techniques to modern fashion
Collaboration with skilled artisans, providing fair opportunities & recognition,
Combining premium designs with sustainable practices
Rooted in authenticity, reflecting true craftsmanship & natural materials
The Bagru logo reflects the brand’s authentic, heritage-driven personality, combining a clean, contemporary wordmark with subtle nods to traditional Jaipuri motifs. It captures the essence of timeless craftsmanship while positioning Bagru as a modern, premium clothing brand rooted in cultural pride.
A standout feature is the paisley in the letter ‘A,’ housing an indigo flower, representing the natural dyes used in Bagru’s fabrics. This small detail highlights the brand’s deep connection to nature.
A Symbol of Tradition & Craftsmanship" The logo features an artisan doing block printing, symbolizing Bagru Store's dedication to craftsmanship. The arch evokes Jaipur architecture, tying the brand to cultural roots.
The Bagru Store logo beautifully fuses tradition and craftsmanship.
SYMBOL
Wordmark
To be used for headings, sub-headings for online presence.
To be used for body text for online presence.
To be used as accent font for headings, sub-heading for online presence.
Bagru’s packaging celebrates craftsmanship and heritage, featuring an image of an artisan at work with hand block prints, with the logo placed thoughtfully below. Set against a clean white background with rich maroon accents, the design feels elegant and premium while emphasizing authenticity and care. The packaging doesn’t just hold clothing; it tells the story of Jaipur’s living craft, making the unboxing experience personal, meaningful, and deeply connected to the brand’s roots.
Founders, creators, visionaries- if you’ve got a dream, we’ve got the design magic.
Drop us a line, and let’s make something unforgettable!
+91 86999 98704
sonal@thebrandpalette.com