Ethnic Adda was envisioned as a vibrant, soulful space where India’s textile heritage meets modern sensibilities. The identity reflects the fluidity of prints, the warmth of handcrafted fabrics, and the artistry of patterns telling stories of culture and individuality. By blending traditional aesthetics with a contemporary edge, the brand creates a space where fabrics feel personal and alive, inviting people to turn everyday dressing into a joyful ritual.
Ethnic Adda was born from a simple vision to make the beauty of Indian fabrics accessible, affordable, and full of personality. For them, fabrics aren’t just textiles they are carriers of stories, traditions, and self-expression. This belief led to the creation of a space where discovering unique prints and patterns feels effortless and exciting.
With roots deeply connected to the vibrant artistry of Jaipur, Ethnic Adda blends the timeless charm of Indian designs with a contemporary flair. Their ever-evolving collection reflects this spirit offering fabrics for every mood and moment, whether it’s a workday, a casual outing, or a festive celebration.
At its heart, Ethnic Adda stands for making ethnic fashion more than just clothing it’s about creating a canvas for individuality. With each fabric, they invite people to reimagine tradition and make it their own, bringing a fresh energy to ethnic wear.
Timeless Indian artistry with a modern sensibility.
Fabrics that empower personal style and expression.
Thoughtful details rooted in cultural authenticity.
Sophisticated designs made for everyday life.
This concept reflects the brand’s commitment to celebrating India’s cultural heritage while offering something fresh and stylish for today’s consumers.
Represents love, care, and passion that go into every product.
Inspired by arches and traditional print patterns, the custom font reflects the intricate detailing found in Indian architecture and fabrics.
Positioned over the "i," is a heart representing love and warmth the brand brings and the bird adds charm and symbolizes a journey or exploration—representing Ethnic Adda as more than just a brand, but a gateway into India's cultural richness. It reflects the idea of discovering India's timeless beauty and traditions.
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The packaging exudes timeless sophistication, dressed in a deep magenta that feels rich yet inviting. Subtle floral and bird motifs add a poetic touch, reminiscent of India’s artisanal charm reimagined for the modern eye. Every detail from the graceful typography to the soft sheen of the material reflects Ethnic Adda’s promise of elegance and individuality. This isn’t just packaging; it’s an experience that hints at the beauty and craftsmanship waiting inside.
Founders, creators, visionaries- if you’ve got a dream, we’ve got the design magic.
Drop us a line, and let’s make something unforgettable!
+91 86999 98704
sonal@thebrandpalette.com