We created a modern cleaning brand that brings together the trusted power of traditional cleaners and the sensory appeal of contemporary favorites. Designed for today’s urban homes, The Good Rinse offers a refreshing, aromatic clean with sleek, modern packaging.
We are blending tradition with today’s touch. Experience the classic performance, now paired with the effortless ease and vibrant freshness of modern favorites..
Positioned for the modern urban household, The Good Rinse seamlessly blends the high-performance efficiency of traditional cleaners with the inviting, aromatic qualities of new-age alternatives. It offers a solution that not only ensures thorough cleanliness and protection but also enhances the living environment with refreshing scents and a modern aesthetic. By bridging the gap between function and form, The Good Rinse delivers a superior cleaning experience that feels both effective and delightful, meeting the needs of today’s discerning consumer.
Combining time-tested cleaning power with modern, efficient formulations.
Uplifting aromas that enhance the living environment while cleaning.
Easy-to-use products designed for the fast-paced, urban lifestyle.
Clean, contemporary packaging that fits beautifully into today’s homes.
The typography features rounded, soft letters, giving the logo a friendly and approachable feel. This design choice reinforces the brand’s focus on creating a welcoming and modern product.
The letters ‘g’ and ‘o’ in "good" are stylized to resemble bubbles, subtly linking the logo to the idea of cleanliness and rinsing.
The letter ‘d’ in "good" incorporates a hand symbol making an "OK" gesture, symbolizing approval, quality, and assurance.
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For the packaging, the Lemongrass variant uses calming shades of green to reflect freshness and a natural feel. The Floral variant features gentle pink tones, creating a light, clean look that complements the fragrance evoking a sense of freshness and subtle elegance, perfectly capturing the essence of blooming florals.
To be used for headings, sub-headings for online presence.
To be used for headings, sub-headings for online presence.
To be used for headings, sub-headings for online presence.
Founders, creators, visionaries- if you’ve got a dream, we’ve got the design magic.
Drop us a line, and let’s make something unforgettable!
+91 86999 98704
sonal@thebrandpalette.com