“Introducing Elephantrunk, the new natural product infused shampoo range. Born from the ambition to grow market share outside of the spices, we were tasked with creating a brand from scratch that could disrupt the flooded Indian shampoo category with the versatility to appeal to different audiences.
While many people know that chemicals are present in shampoo, they don’t appreciate the magical qualities of natural, sulfur, and paraben-free shampoos. We wanted to use this point of difference to create a full brand of nature and intrigue. Elephantrunk weaves the ‘vitality of nature’ into our everyday lives through a brand world whole of natural motifs that bursts out of the urban environment.”
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