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01
Research & Strategy
Understanding your brand, product, and target audience.
Analyzing competitors & market trends to identify whitespace opportunities.
Defining the right positioning & messaging to make your packaging stand out.
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02
Concept & Visual Direction
Sketching 2 design directions based on strategy.
Exploring color psychology, typography, and layout options.
Aligning design concepts with brand identity & category expectations.
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03
Packaging Design & Layout
Developing primary and secondary packaging layouts.
Adapting the design layout to the key line dimension.
Ensuring compliance with industry regulations and print feasibility.
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04
Print & Production Support
Collaborating with printers to ensure accurate color & material execution.
Providing final production files & overseeing quality assurance.
Delivering a seamless transition from design to shelf.