![](https://thebrandpalette.com/wp-content/uploads/2024/07/Aruna-1.webp)
Aruna 1
brand identity | packaging design
Aruna
Aruna, a brand born from the heart of the sun, is crafted specifically for the women who exemplify resilience and brilliance in Russia and beyond.
Aruna means “Rising Sun”.
Our products are not just made for Russia; they are an ode to the enduring strength and luminosity that women worldwide admire. In every corner of the globe, these women are beacons of beauty, and Aruna stands as a testament to their enduring influence and validation.
![](https://thebrandpalette.com/wp-content/uploads/2024/07/woman-summer-field-brunette-brown-sweater-1.webp)
woman-summer-field-brunette-brown-sweater 1
objective
To create a brand that embodies the spirit of the modern Russian woman
The way “the sun” drives away darkness daily, Aruna is a brand that helps you eliminate everyday skin care problems.
Aruna exudes a similar radiance, promising to enhance the natural glow and vitality of the skin.
Light & Energy
Nourishment
Source of Life
indian Essence
“The Aruna woman is fun, fearless and feminine.
She dreams big, keeps a crazy schedule and manages to look fabulous through it all.”
![Untitled-design-(2)-1h](https://thebrandpalette.com/wp-content/uploads/2024/04/Untitled-design-2-1h.png)
LOGO DESIGN
![Group 38659](https://thebrandpalette.com/wp-content/uploads/2024/04/Group-38659.png)
The brand colour was carefully chosen to reflect a modern, premium and warmth Aruna brings to the life of Russian women.
![](https://thebrandpalette.com/wp-content/uploads/2024/07/Group-38808.webp)
Group 38808
![Group 48055](https://thebrandpalette.com/wp-content/uploads/2024/07/Group-48055.webp)
![Group 38660](https://thebrandpalette.com/wp-content/uploads/2024/04/Group-38660.png)
![](https://thebrandpalette.com/wp-content/uploads/2024/07/woman-wearing-makeup-with-thick-eyebrows-1.webp)
woman-wearing-makeup-with-thick-eyebrows 1
typpography
![Group 38788](https://thebrandpalette.com/wp-content/uploads/2024/04/Group-38788.png)
Gallient
Spartan
packaging design
Through packaging we aim to build a connection between Aruna and India. The packaging features illustrations inspired by the landscapes of the main ingredient fields in India, serving as a memento for the Russian consumers. It’s a thoughtful gesture where it feels as if a dear friend has journeyed to India and brought back a heartfelt gift for them.
Incorporating the scenic beauty of India’s landscape on the packaging not only is authentic but also invokes a sense of cultural appreciation. Each product becomes a symbolic token.
![](https://thebrandpalette.com/wp-content/uploads/2024/07/postcards-1.webp)
postcards 1
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![](https://thebrandpalette.com/wp-content/uploads/2024/07/Aruna-2.webp)
Aruna 2
Inspired by the sun’s warmth, Aruna is now available in Russia, offering a range of products to enhance natural beauty and glow.
![](https://thebrandpalette.com/wp-content/uploads/2024/07/skincare-products-jasmine-flowers-natural-cosmetics-home-spa-treatment-1.webp)
skincare-products-jasmine-flowers-natural-cosmetics-home-spa-treatment 1
![](https://thebrandpalette.com/wp-content/uploads/2024/07/Screenshot-2024-02-21-134849-1.webp)
Screenshot 2024-02-21 134849 1
Client Speak
Working with The Brand Palette’s team, from conceptualizing my brand to translating its essence into every layer of packaging, was an incredibly enjoyable experience.
TBP’s thoughtful approach, dedication, and meticulous attention to detail left us in awe.
![](https://thebrandpalette.com/wp-content/uploads/2024/07/7295230-1.webp)