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Aruna 1-min

brand identity | packaging design

Aruna

Aruna, a brand born from the heart of the sun, is crafted specifically for the women who exemplify resilience and brilliance in Russia and beyond.
Aruna means “Rising Sun”.

Our products are not just made for Russia; they are an ode to the enduring strength and luminosity that women worldwide admire. In every corner of the globe, these women are beacons of beauty, and Aruna stands as a testament to their enduring influence and validation.

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objective

To create a brand that embodies the spirit of the modern Russian woman

The way “the sun” drives away darkness daily, Aruna is a brand that helps you eliminate everyday skin care problems.

The sun radiates warmth, brightness, and vitality. 
Aruna exudes a similar radiance, promising to enhance the natural glow and vitality of the skin.

Light & Energy
The sun nourishes the Earth. Similarly, our products promises to invigorate the skin, restoring its youthful appearance and resilience.

Nourishment
The sun is the source of life. Likewise, our products are essential for healthy, vibrant skin, almost like the ‘source’ of skin vitality.

Source of Life
All our products are natural, sun-derived (plant origin) ingredients and the formulations used for the products are Ayurveda backed.

indian Essence

“The Aruna woman is fun, fearless and feminine. 
She dreams big, keeps a crazy schedule and manages to look fabulous through it all.”

LOGO DESIGN

The brand colour was carefully chosen to reflect a modern, premium and warmth Aruna brings to the life of Russian women.

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typpography

Title Typeface
Gallient
Aruna, a brand born from the heart of the sun, is crafted specifically for the women who exemplify resilience and brilliance in Russia and beyond.
Body Typeface
Spartan

packaging design

Through packaging we aim to build a connection between Aruna and India. The packaging features illustrations inspired by the landscapes of the main ingredient fields in India, serving as a memento for the Russian consumers. It’s a thoughtful gesture where it feels as if a dear friend has journeyed to India and brought back a heartfelt gift for them.

Incorporating the scenic beauty of India’s landscape on the packaging not only is authentic but also invokes a sense of cultural appreciation. Each product becomes a symbolic token.

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Incorporating the scenic beauty of India’s landscape on the packaging not only is authentic but also invokes a sense of cultural appreciation. Each product becomes a symbolic token.

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Whether it’s a subtle shimmer or a luminous sheen, individuals can now experience the transformative power of this brand’s offerings, unlocking the secret to a radiant complexion.

Inspired by the sun’s warmth, Aruna is now available in Russia, offering a range of products to enhance natural beauty and glow.

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Client Speak

Working with The Brand Palette’s team, from conceptualizing my brand to translating its essence into every layer of packaging, was an incredibly enjoyable experience.

TBP’s thoughtful approach, dedication, and meticulous attention to detail left us in awe.

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