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brand identity | packaging design

S Pure

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Brand Promise

Daily Freshness for a Lasting Goodness.

A thorough analysis of the category, consumer behavior, and competition yielded invaluable insights:

The term “natural” was used indiscriminately, diluting its significance.
It was over used and did not hold its true meaning.

Category
Ingredient lists were treated merely as a regulatory requirement, often concealed in small, hard-to-read fonts on packaging.

competition
New age consumers are becoming increasingly discerning, actively scrutinizing labels and educating themselves about ingredients.

consumer

A brand that believes in a culture of openness, honesty and nothing-to-hide.

The brand colours were carefully chosen to reflect a earthy, nature based colours to emphasis the brand’s promise of purity.

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packaging design

We designed the packaging to highlight the main flavour profile of each sub-brand while crafting unique visual identities.
“Blush” evokes a whimsical experience, perfect for those seeking a touch of indulgence.
“Tuscany” embodies luxury with a sophisticated design, promising a pampering touch.
“Zapp” uses bold visuals to communicate its unwavering commitment to hygiene.

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In crafting the packaging for each product, we aimed for a blend of uniqueness and coherence. Each product’s packaging was distinguished by its vibrant color and a focus on its key ingredient.

However, the common thread tying them together was the transparent display of main ingredients, each defined by its percentage.