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8813287 1-min

brand identity | packaging design

S Pure

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Mask group

objective

Where Transparency Isn’t Just a Pledge, It’s a Guarantee

A thorough analysis of the category, consumer behavior, and competition yielded invaluable insights:

The term “natural” was used indiscriminately, diluting its significance.
It was over used and did not hold its true meaning.

Category
Ingredient lists were treated merely as a regulatory requirement, often concealed in small, hard-to-read fonts on packaging.

competition
New age consumers are becoming increasingly discerning, actively scrutinizing labels and educating themselves about ingredients.

consumer

A brand that believes in a culture of openness, honesty and nothing-to-hide.

LOGO DESIGN

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The brand colours were carefully chosen to reflect a earthy, nature based colours to emphasis the brand’s promise of purity.

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Group 38793

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Vector-min

packaging design

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Group 38798-min

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In crafting the packaging for each product, we aimed for a blend of uniqueness and coherence. Each product’s packaging was distinguished by its vibrant color and a focus on its key ingredient.

However, the common thread tying them together was the transparent display of main ingredients, each defined by its percentage.