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brand identity | packaging design | Website | Brochure | Social Media

SoulSoup

Soulsoup’s story starts with a dive into the vibrant 90s, an era rich in pop culture where clothing was a bold statement of individuality,craved evolution, envisioning a bridge between iconic past styles and modern luxury. The collections blend retro influences with urban edge, crafting pieces that empower you to tell your story. Their believe in bold self-expression, blurring the lines between timeless and innovative.

Mask group

Brand promise

This isn’t just fashion; it’s a redefinition.

Logo design
The SoulSoup’s logo is a visual representation of redefination. The intertwining “S” forms a seamless link between tradition and innovation. The mirrored “O” adds a touch of symmetry, evoking a sense of self-assurance and validation. Overall, the logo stands out as a bold and unique emblem of the brand’s identity, capturing the essence of SoulSoup’s ethos with flair.
To look its best our logo needs space to stand out. We have defined parameters to make sure no elements encroach this clear space
BRAND 

MOODBOARD
Think bold, vibrant colors that practically leap off the page, paired with bold prints that make a statement.
brand Pillers
Together, these three pillars paint a clear picture of your brand identity: a forward-thinking label that draws inspiration from the past to create innovative and empowering fashion.
BRAND 

PHOTOGRAPHY STYLE
It’s like a burst of confetti in a world of black and white. It’s pop fashion with a twist of innovation, because why be boring when you can be fabulous?

And as for the stars of the show? You’ll find a whole cast of happy, full-bodied people living their best lives, spreading joy wherever they go.

Each photo is a dynamic fusion of color and creativity, reflecting the energetic spirit and unique flair of our brand.
Website Design
Soul Soup’s website was designed keeping in mind “navigate your style with ease” you scroll and swoon and got the looks and the vibes, all at your fingertips

The site is as smooth as their threads so that you can discover fashion without any fuss.

Social media