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brand identity | packaging design

Veridic

Born out of the desire to make a difference, Verdic was founded by a team of individuals who shared a common vision – to create a personal care brand that prioritizes transparency in every aspect of its operations. We embarked on a journey to redefine personal care by putting honesty, integrity, and trust at the forefront of everything we do.

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objective

Where Transparency Isn’t Just a Pledge, It’s a Guarantee

A thorough analysis of the category, consumer behavior, and competition yielded invaluable insights:

The term “natural” was used indiscriminately, diluting its significance.
It was over used and did not hold its true meaning.

Category
Ingredient lists were treated merely as a regulatory requirement, often concealed in small, hard-to-read fonts on packaging.

competition
New age consumers are becoming increasingly discerning, actively scrutinizing labels and educating themselves about ingredients.

consumer

A brand that believes in a culture of openness, honesty and nothing-to-hide.

LOGO DESIGN

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The brand colours were carefully chosen to reflect a earthy, nature based colours to emphasis the brand’s promise of purity.

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Title Typeface
Quickbrush

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s

Body Typeface
Avenir

packaging design

We embraced boldness in our packaging design, bringing ingredients to the forefront. Clear, prominent, and readable – because transparency is our ethos. With nothing to hide, we stand firm in our belief that strong brands are built on a foundation of trust.

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This bold move wasn’t just about aesthetics; it was a statement of integrity. By placing our ingredients in plain sight, we declared to our customers: “We have nothing to hide.”

We want them to feel confident in the products they choose to use on their skin, knowing that every ingredient has been carefully selected and thoughtfully sourced.

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In crafting the packaging for each product, we aimed for a blend of uniqueness and coherence. Each product’s packaging was distinguished by its vibrant color and a focus on its key ingredient.

However, the common thread tying them together was the transparent display of main ingredients, each defined by its percentage.

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We’re did not just redefined personal care category; we reshaped the relationship between consumers and their products