Yama Yoga

brand identity | packaging design | Website | Brochure | Social Media

Yama Yoga is a brand of Yoga wear and athleisure that promises –
Effortless Movement
Effortless You

We brought Yama Yoga to life, crafting a memorable visual identity, brand voice, and seamless customer experience from the ground up.

Brand promise

Flow made easy like
never before.

brand manifesto

In every stretch, in every pose,
A harmony between heart and clothes.
From mountain’s peak to ocean’s flow,
Yama’s spirit guides where we go.

Fashion forward, yet rooted deep,
In sustainability, we take our leap.
Flexibility, our guiding star,
As we move with grace, near and far.

Threads of softness, woven with care, Fashioned for those who seek to share.

mindful unboxing
experience

We worked in close collaboration with the founder to craft a meaningful and exciting unboxing experience for the user.
Each touchpoint brought out the brand’s philosophy through the messaging as well as the design we created for the tote bag and pouch, clothing tag, wrapping paper, sticker, and the thankyou card. Each asset gently reminds the customer that every Yama Yoga garment is a mindfully made product that is good for their skin, and for the skin of the earth, its soil.

yama yoga experience

We created a visual language for Yama’s website based on the brand language and its logo. We began by mapping out its structure and navigation. Since the brand was launching with a capsule collection, we zeroed in on a Shopify theme that would be a good fit to showcase the product catalogue, with modules to highlight the finer details of the collection.
An important component of the site was the copy. We first defined the brand’s tone of voice, and then used it to mindfully translate the brand’s story and purpose into website copy.