Branding

Building brands that Stand Out

Brand strategy and identity for businesses ready to grow, launch or change.

  • Strategy
  • Identity
  • Guidelines
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Why brands need branding
Every business reaches a point
where its brand needs to catch up.
  • Starting something new

    You have a business idea, but nothing yet that makes it feel like a brand.

  • Growing without a clear identity

    The business has evolved, but the branding hasn't kept pace.

  • Looking like everyone else

    Your product or service is good, but your brand doesn't stand apart.

  • Ready for a new chapter

    The business has changed, and the old identity no longer feels right.

Experience across industries
From concept to creation
From FMCG and F&B to healthcare, wellness and B2B — we've built brands for businesses with different audiences, categories and challenges.
  • Case 5 Guleria
    Fashion We built a distinct brand story, identity and website for HOA, a premium knitwear brand from Canada. The identity brings together its premium positioning with a strong, considered visual language.
  • Portfolio
    CorporateWe built a distinctive brand identity and website for ABCO, a laminates brand. The identity gives the brand a strong, recognisable presence in a competitive category.
  • Portfolio
    LifestyleWe built the brand story and identity for Party Passport, a brand built around wanderlust and experiences. The identity captures the spirit of discovery, adventure and memorable journeys.
  • Portfolio
    F & BWe built the logo, menu and packaging for Zozu, a dessert brand centred around its signature swirl. The swirl became a distinctive visual asset across the brand’s key touchpoints.
  • Portfolio
    LifestyleWe created the brand identity and story for MEK, a Dubai-based social-first cookware brand reinventing how kitchens look. The identity comes alive through distinctive packaging and an e-commerce website designed for a digital-first audience.
  • Portfolio
    LifestyleWe created the name and packaging for Sejarah, an interiors brand celebrating traditional craftsmanship for the Saudi market. The identity brings together the heritage of handmade craft with a contemporary expression suited to its new market.
  • Portfolio
    LifestyleWe created the name, brand identity and app design for LMT, a mental wellness platform built for digital-first users. The identity creates a warm, approachable experience across the brand and its digital product.
  • Portfolio
    F & BWe created the mascot and brand identity for ButterGirl, a playful cookie brand looking to build a memorable personality. The mascot became the central brand asset, carried consistently across packaging, communication and other touchpoints.
  • Portfolio
    F & BWe created the logo and packaging for Kiniva, a digital-first dry fruit and snack brand seeking differentiation. A distinctive colour palette and bold graphic elements helped create a recognisable identity across its product range.
  • Portfolio
    F & BWe created the brand identity and packaging for ATF, a beverage brand built around flower-based drinks. The visual language gave the brand a premium character designed to create standout presence on the retail shelf.
  • Case 5 Guleria
    FashionWe built YamaYoga from the ground up, creating a brand rooted in India with ambitions to go global. Our work spans brand strategy, identity, communication and social media to build a consistent brand across markets
  • Case 5 Guleria
    FashionWe rebranded Bagru, a Jaipur-based ethnic wear brand looking to strengthen its market positioning and perception. The new identity better captured the brand’s story and contributed to stronger website conversion.
  • Case 5 Guleria
    FashionWe created the brand identity, catalogue, website and social media for Soul Soup, an online-first streetwear brand. The visual language brings a distinctive, youth-focused character consistently across its digital touchpoints.
  • Portfolio
    BeautyWe created the brand identity, packaging and promotional visuals for Miyashin, a Singapore-based collagen brand. The identity combines a contemporary visual language with premium packaging to create a cohesive product and communication system.
  • Portfolio
    BeautyWe created the brand identity and packaging for Aruna, an Indian Ayurvedic brand launched in the Russian market. The logo captures the essence of the brand, while postcard-inspired packaging gives the products a distinctive cultural and visual character.
  • Portfolio
    BeautyWe rebranded Elephantrunk, a Kerala-based brand transitioning from traditional retail to a digital-first business. The new identity brings a younger, contemporary expression while retaining the brand’s connection to its Kerala roots.
  • Portfolio
    BeautyWe created the brand story and identity for Senara, a demi-fine jewellery brand looking to connect with a younger audience. The visual language combines a contemporary aesthetic with a distinctive brand personality designed for Gen Z.
  • Portfolio
    CorporateWe created the logo, vehicle branding system and website for RAPID, an Australian concrete and cement brand. The identity was developed into a cohesive visual system for both on-road branding and digital communication.
  • Portfolio
    CorporateWe created the name, logo and brand book for Auraya, a real estate brand developing commercial and residential projects. The identity was designed to create a strong parent brand for a growing portfolio of properties.
  • Portfolio
    CorporateWe rebranded Kovalent, a car coating company looking to build a more distinctive and contemporary presence. The new design language was carried across its packaging and website to create a cohesive brand experience.
What good branding does
Branding makes your business easier to understand, remember and choose.
  • Makes your value clear

    People quickly understand what you offer and why it matters.

  • Builds recognition

    Consistent visual and verbal cues make your brand easier to remember.

  • Gives you a point of difference

    A distinct brand helps you stand apart in a crowded market.

  • Creates the right perception

    Your brand reflects the quality, ambition and value of your business.

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Branding options
Choose the depth your
business needs.
  • For starting out Logo

    For businesses starting out with a clear idea and a need for a strong visual identity.

    Discovery session Logo design system Colour palette Typography Visual elements Basic brand guide Final artwork files
    100% Advance Payment
    2–3 weeks
    Starting at ₹50,000 Start
  • Complete identity Logo & Brand Book

    For businesses that need a complete identity and consistency across their key touchpoints.

    Discovery session Logo design system Colour palette Typography Visual elements Basic brand guide Final artwork files Logo usage guidelines Comprehensive brand book Brand applications
    100% Advance Payment
    3–4 weeks
    Starting at ₹75,000 Start
  • Strategy before design Brand Strategy, Logo & Brand Book

    For businesses that need strategic clarity before they build the brand.

    Brand audit & Research Competitor research Consumer Research Category Understanding Brand Positioning Brand purpose, Vision & Mission Brand Personality Messaging Framework Brand story Logo Design system Color Palette Typography Visual elements Final Artwork Files Complete Brand Identity Comprehensive Brand Book
    100% Advance Payment
    4–6 weeks
    Starting at ₹1,25,000 Start
the brand palette framework
We start with why. Then we design.
  • Clarity
    We understand the business, people, category and context.
  • Positioning
    We identify the opportunity and establish the strategic direction.
  • Identity
    We turn the strategy into a distinctive visual and verbal world.
  • Communication
    We create the systems and touchpoints that make the brand work in the real world.
  • Consistency
    Because brands aren't static. We build with the future in mind.
WHAT WE do
  • Branding
    Brand Strategy Logo & Visual Identity Verbal Identity Brand Guidelines
  • Packaging
    Packaging Strategy Packaging Design SKU Extensions
  • Website
    Ecommerce Website Corporate Website Brand Story Website
  • Go to Market Strategy
    Social Media Marketing Influencer / UGC Product Photography Brochures / Catalogue
FAQ
Frequently asked questions
Everything founders usually ask before we start. Something else on your mind? Just ask us directly.
  • Do you work with new businesses?

    Yes. We work with founders launching new businesses as well as established businesses building their brand for the first time.

  • Can you rebrand an existing business?

    Yes. We work with founders launching new businesses as well as established businesses building their brand for the first time.

  • Do you only design logos?

    Yes. We work with founders launching new businesses as well as established businesses building their brand for the first time.

  • How long does branding take?

    Yes. We work with founders launching new businesses as well as established businesses building their brand for the first time.

  • Can you help us after the branding project?

    Yes. We work with founders launching new businesses as well as established businesses building their brand for the first time.

START A CONVERSATIONTell us where your brand is headed.
No spam. One honest conversation about your brand.