BRAND STRATEGY & CREATIVE STUDIO

Your business is good. Let your brand prove it

We help entrepreneurs build distinct brands that customers understand, remember and choose

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  • BRANDING
  • PACKAGING
  • Website
  • go to market strategy
Great businesses often struggle
for the wrong reasons.
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WHAT WE do
  • Branding
    Brand Strategy Logo & Visual Identity Verbal Identity Brand Guidelines
  • Packaging
    Packaging Strategy Packaging Design SKU Extensions
  • Website
    Ecommerce Website Corporate Website Brand Story Website
  • Go to Market Strategy
    Social Media Marketing Influencer / UGC Product Photography Brochures / Catalogue
OUR work
From concept to creation
  • Case 5 Guleria
    Fashion We built a distinct brand story, identity and website for HOA, a premium knitwear brand from Canada. The identity brings together its premium positioning with a strong, considered visual language.
  • Portfolio
    CorporateWe built a distinctive brand identity and website for ABCO, a laminates brand. The identity gives the brand a strong, recognisable presence in a competitive category.
  • Portfolio
    LifestyleWe built the brand story and identity for Party Passport, a brand built around wanderlust and experiences. The identity captures the spirit of discovery, adventure and memorable journeys.
  • Portfolio
    F & BWe built the logo, menu and packaging for Zozu, a dessert brand centred around its signature swirl. The swirl became a distinctive visual asset across the brand’s key touchpoints.
  • Portfolio
    LifestyleWe created the brand identity and story for MEK, a Dubai-based social-first cookware brand reinventing how kitchens look. The identity comes alive through distinctive packaging and an e-commerce website designed for a digital-first audience.
  • Portfolio
    LifestyleWe created the name and packaging for Sejarah, an interiors brand celebrating traditional craftsmanship for the Saudi market. The identity brings together the heritage of handmade craft with a contemporary expression suited to its new market.
  • Portfolio
    LifestyleWe created the name, brand identity and app design for LMT, a mental wellness platform built for digital-first users. The identity creates a warm, approachable experience across the brand and its digital product.
  • Portfolio
    F & BWe created the mascot and brand identity for ButterGirl, a playful cookie brand looking to build a memorable personality. The mascot became the central brand asset, carried consistently across packaging, communication and other touchpoints.
  • Portfolio
    F & BWe created the logo and packaging for Kiniva, a digital-first dry fruit and snack brand seeking differentiation. A distinctive colour palette and bold graphic elements helped create a recognisable identity across its product range.
  • Portfolio
    F & BWe created the brand identity and packaging for ATF, a beverage brand built around flower-based drinks. The visual language gave the brand a premium character designed to create standout presence on the retail shelf.
  • Case 5 Guleria
    FashionWe built YamaYoga from the ground up, creating a brand rooted in India with ambitions to go global. Our work spans brand strategy, identity, communication and social media to build a consistent brand across markets
  • Case 5 Guleria
    FashionWe rebranded Bagru, a Jaipur-based ethnic wear brand looking to strengthen its market positioning and perception. The new identity better captured the brand’s story and contributed to stronger website conversion.
  • Case 5 Guleria
    FashionWe created the brand identity, catalogue, website and social media for Soul Soup, an online-first streetwear brand. The visual language brings a distinctive, youth-focused character consistently across its digital touchpoints.
  • Portfolio
    BeautyWe created the brand identity, packaging and promotional visuals for Miyashin, a Singapore-based collagen brand. The identity combines a contemporary visual language with premium packaging to create a cohesive product and communication system.
  • Portfolio
    BeautyWe created the brand identity and packaging for Aruna, an Indian Ayurvedic brand launched in the Russian market. The logo captures the essence of the brand, while postcard-inspired packaging gives the products a distinctive cultural and visual character.
  • Portfolio
    BeautyWe rebranded Elephantrunk, a Kerala-based brand transitioning from traditional retail to a digital-first business. The new identity brings a younger, contemporary expression while retaining the brand’s connection to its Kerala roots.
  • Portfolio
    BeautyWe created the brand story and identity for Senara, a demi-fine jewellery brand looking to connect with a younger audience. The visual language combines a contemporary aesthetic with a distinctive brand personality designed for Gen Z.
  • Portfolio
    CorporateWe created the logo, vehicle branding system and website for RAPID, an Australian concrete and cement brand. The identity was developed into a cohesive visual system for both on-road branding and digital communication.
  • Portfolio
    CorporateWe created the name, logo and brand book for Auraya, a real estate brand developing commercial and residential projects. The identity was designed to create a strong parent brand for a growing portfolio of properties.
  • Portfolio
    CorporateWe rebranded Kovalent, a car coating company looking to build a more distinctive and contemporary presence. The new design language was carried across its packaging and website to create a cohesive brand experience.
the brand palette framework
  • Clarity
    We understand the business, people, category and context.
  • Positioning
    We identify the opportunity and establish the strategic direction.
  • Identity
    We turn the strategy into a distinctive visual and verbal world.
  • Communication
    We create the systems and touchpoints that make the brand work in the real world.
  • Consistency
    Because brands aren't static. We build with the future in mind.
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