About The Brand Palette

We build brands people remember.

The Brand Palette is a branding and design studio built at the intersection of strategy, creativity and design.

We dig into the business, category, competition and people to find that idea, then turn it into a distinctive brand through strategy, identity, packaging, digital and communication.

Strategy first. Design always.

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Curiosity
Strategy
Design
Trust

PEOPLE BEHIND EVERY BRAND

Thinking together.
Working closely.

We are a team of strategists, designers, writers and brand thinkers who believe the best work happens when people work closely together.

No unnecessary layers.

No passing the brief around.

Just good people, good conversations and a shared obsession with making brands better.

WHERE WE WORK

Rooted in India. Working with the world.

We began in Chandigarh (North) and grew into Bangalore(South): two cities, one studio.

Today we partner with brands across India, the UAE, Australia, Canada and the US.

Wherever you are, you get the same close attention, with a team that understands both local nuance and global standards.
Two cities.
One studio.
A global outlook.

OUR PHILOSOPHY

Think deeply. Design purposefully.
Partner for the long run.

01 Our Thinking Good design starts with good thinking
We look beyond the brief to understand your business, category, competition and consumer. Strategy gives every creative decision a reason to exist.
02 Our Design We design with purpose, not just aesthetics.
We believe distinctive design comes from a clear point of view. We turn strategy into visual systems that are memorable, meaningful and built to work.
03 Our Partnership We build brands. not just projects.
We work closely with our clients, challenging, collaborating and thinking beyond the immediate deliverable. Because the best brands are built through an ongoing partnership.

Gold Standard of Design

Every project we deliver is that of a highest quality, the global love and appreciation they get is living proof.

The Brand Palette Design Studio
Ranked #1 Branding Agency, India
The Brand Palette Design Studio
Ranked #1 Branding Agency, India
The Brand Palette Design Studio
Ranked #1 Branding Agency, India

Sonal BangiaCo-founder
Madhura YaleCo-founder
Made by Women. Built for Brands

Founded by Sonal and Madhura, TBP is an all-women branding and design studio.

We built the agency around a simple belief:

Good work needs curiosity, ownership and people who care. That's still how we work today.