Packaging

Packaging is the first
thing customers notice.

We create packaging that stands out, catches attention and makes your brand memorable, both on shelves and online

  • Strategy
  • Design
  • SKU Extensions
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Selected work
Why brands need better packaging
Your product is good.
Does the pack say so?
  • Launching a
    product

    You have a great product, but nothing yet that makes it look like a brand on the shelf.

  • Growing your
    range

    New SKUs keep getting added, and the packs no longer look like they belong together.

  • Blending into the
    category

    Shelves are full of lookalike packs. We build a distinct look within your category, so shoppers recognise you at a glance.

  • Entering new
    markets

    Retail, e-commerce or export: your packaging needs to work harder in every new context.

OUR work
Designed for Every Product
From FMCG and F&B to healthcare, wellness and B2B, we design packaging solutions across categories, formats and product types
  • Portfolio
    LifestyleWe built the brand story and identity for Party Passport, a brand built around wanderlust and experiences. The identity captures the spirit of discovery, adventure and memorable journeys.
  • Case 5 Guleria
    FashionWe rebranded Bagru, a Jaipur-based ethnic wear brand looking to strengthen its market positioning and perception. The new identity better captured the brand’s story and contributed to stronger website conversion.
  • Portfolio
    CorporateWe rebranded Kovalent, a car coating company looking to build a more distinctive and contemporary presence. The new design language was carried across its packaging and website to create a cohesive brand experience.
  • Portfolio
    F & BWe created the mascot and brand identity for ButterGirl, a playful cookie brand looking to build a memorable personality. The mascot became the central brand asset, carried consistently across packaging, communication and other touchpoints.
  • Case 5 Guleria
    Fashion We built a distinct brand story, identity and website for HOA, a premium knitwear brand from Canada. The identity brings together its premium positioning with a strong, considered visual language.
  • Portfolio
    CorporateWe built a distinctive brand identity and website for ABCO, a laminates brand. The identity gives the brand a strong, recognisable presence in a competitive category.
  • Portfolio
    F & BWe built the logo, menu and packaging for Zozu, a dessert brand centred around its signature swirl. The swirl became a distinctive visual asset across the brand’s key touchpoints.
  • Portfolio
    LifestyleWe created the brand identity and story for MEK, a Dubai-based social-first cookware brand reinventing how kitchens look. The identity comes alive through distinctive packaging and an e-commerce website designed for a digital-first audience.
  • Portfolio
    LifestyleWe created the name and packaging for Sejarah, an interiors brand celebrating traditional craftsmanship for the Saudi market. The identity brings together the heritage of handmade craft with a contemporary expression suited to its new market.
  • Portfolio
    LifestyleWe created the name, brand identity and app design for LMT, a mental wellness platform built for digital-first users. The identity creates a warm, approachable experience across the brand and its digital product.
  • Portfolio
    F & BWe created the logo and packaging for Kiniva, a digital-first dry fruit and snack brand seeking differentiation. A distinctive colour palette and bold graphic elements helped create a recognisable identity across its product range.
  • Portfolio
    F & BWe created the brand identity and packaging for ATF, a beverage brand built around flower-based drinks. The visual language gave the brand a premium character designed to create standout presence on the retail shelf.
  • Case 5 Guleria
    FashionWe built YamaYoga from the ground up, creating a brand rooted in India with ambitions to go global. Our work spans brand strategy, identity, communication and social media to build a consistent brand across markets
  • Case 5 Guleria
    FashionWe created the brand identity, catalogue, website and social media for Soul Soup, an online-first streetwear brand. The visual language brings a distinctive, youth-focused character consistently across its digital touchpoints.
  • Portfolio
    BeautyWe created the brand identity, packaging and promotional visuals for Miyashin, a Singapore-based collagen brand. The identity combines a contemporary visual language with premium packaging to create a cohesive product and communication system.
  • Portfolio
    BeautyWe created the brand identity and packaging for Aruna, an Indian Ayurvedic brand launched in the Russian market. The logo captures the essence of the brand, while postcard-inspired packaging gives the products a distinctive cultural and visual character.
  • Portfolio
    BeautyWe rebranded Elephantrunk, a Kerala-based brand transitioning from traditional retail to a digital-first business. The new identity brings a younger, contemporary expression while retaining the brand’s connection to its Kerala roots.
  • Portfolio
    BeautyWe created the brand story and identity for Senara, a demi-fine jewellery brand looking to connect with a younger audience. The visual language combines a contemporary aesthetic with a distinctive brand personality designed for Gen Z.
  • Portfolio
    CorporateWe created the logo, vehicle branding system and website for RAPID, an Australian concrete and cement brand. The identity was developed into a cohesive visual system for both on-road branding and digital communication.
  • Portfolio
    CorporateWe created the name, logo and brand book for Auraya, a real estate brand developing commercial and residential projects. The identity was designed to create a strong parent brand for a growing portfolio of properties.
WHAT GOOD PACKAGING DOES
Packaging makes your product easier to notice, understand, remember and choose.
  • Communicates your value

    Helps customers quickly understand your product and what makes it worth choosing.

  • Builds brand recognition

    Consistent packaging makes your brand familiar and easier to remember.

  • Makes you
    stand out

    Distinctive packaging helps your product get noticed in a crowded marketplace.

  • Influences buying decisions

    The right packaging creates a perception of quality and builds consumer confidence.

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PACKAGING PRICING
Explore pricing across
different packaging formats.
  • Minimum 5 SKUs Label Packaging

    Products packed in bottles, jars or cans that need a label application.

    Packaging Discovery Packaging Strategy & Shelf Study Front Label Design Concepts Brand Integration Information Hierarchy Regulatory Content Placement Barcode & Mandatory Elements Print-Ready Artwork Mockups for Presentation
    100% Advance Payment
    2–3 weeks
    Starting at ₹50,000 Start
  • Minimum 3 SKUs Pouch Packaging

    Products sold in stand-up, flat, gusseted or zipper pouches.

    Packaging Discovery Packaging Strategy & Shelf Study Front & Back Pouch Design Concepts Brand Integration Information Hierarchy Regulatory Content Placement Barcode & Mandatory Elements Print-Ready Artwork Mockups for Presentation Finish Recommendations
    50% Advance Payment
    3–4 weeks
    Starting at ₹45,000 Start
  • Minimum 3 SKUs Box Packaging

    Products requiring a fully structured carton or box packaging system.

    Packaging Discovery Packaging Strategy & Shelf Study Front & Back Pouch Design Concepts Brand Integration Information Hierarchy Regulatory Content Placement Barcode & Mandatory Elements Print-Ready Artwork Mockups for Presentation Finish Recommendations Dieline Development & Adaptation Basic Printer Coordination Support
    50% Advance Payment
    4–6 weeks
    Starting at ₹60,000 Start
the brand palette framework
We start with why. Then we design.
  • Clarity
    We understand the business, people, category and context.
  • Positioning
    We identify the opportunity and establish the strategic direction.
  • Identity
    We turn the strategy into a distinctive visual and verbal world.
  • Communication
    We create the systems and touchpoints that make the brand work in the real world.
  • Consistency
    Because brands aren't static. We build with the future in mind.
WHAT WE do
  • Branding
    Brand Strategy Logo & Visual Identity Verbal Identity Brand Guidelines
  • Packaging
    Packaging Strategy Packaging Design SKU Extensions
  • Website
    Ecommerce Website Corporate Website Brand Story Website
  • Go to Market Strategy
    Social Media Marketing Influencer / UGC Product Photography Brochures / Catalogue
FAQ
Frequently asked questions
Everything founders usually ask before we start. Something else on your mind? Just ask us directly.
  • How do you ensure the packaging aligns with our brand identity?

    We thoroughly understand your brand through discussions and research, ensuring that every aspect of the packaging design aligns seamlessly with your brand identity.

  • How long does the packaging design process take?

    The timeline can vary based on the complexity of the project and the number of products to be designed. On average, our design process takes 2 weeks, ensuring quality and attention to detail.

  • How large is your team?

    We have a dedicated team of experienced designers, strategists, and project managers who work collaboratively to bring your brand to life. It’s a team of 15 and we are growing.

  • What is the payment structure?

    Our payment structure is tailored to the scope of your project. Typically, we require a 50% upfront, with the remaining balance due upon project completion. We provide detailed payment terms in our proposal.

  • Do you provide prototypes for review?

    Yes, we offer digital or physical prototypes for your review. This allows you to visualize and provide feedback before finalizing the design.

  • What type of industries do you cater to for packaging design?

    We have experience working with a diverse range of industries, including food & beverage, personal care, fashion, dairy and more. Our adaptable approach ensures customized solutions for each client.

How can I help you?
START A CONVERSATIONTell us where your brand is headed.
No spam. One honest conversation about your brand.